![]() Marketer creates a personalized text message in Marketing Cloud.Īggregator preps message for delivery to appropriate carrier.Ĭarrier receives messages and delivers it to the final audience. Now that you know the terminology, let’s review the lifecycle of an SMS message. This refers to a mobile-terminated (MT) message, or the messages you send to customers. Inbound messages require two-way communication availability. ![]() Mobile-originated (MO) messages are sent by customers from their phone. They maintain a handbook of short code regulations and best practices.Ī US government organization that regulates the SMS laws.Ī unique word or string of characters that SMS subscribers can use to interact with your short code and opt-in to certain types of campaigns. This is how MobileConnect works-you create the message in our app and send it to a customer.Ĭellular Telephone Industries Association (CTIA)Ī US trade group who represents communication sectors including cellular services. Salesforce partners that connect our messaging platform with carrier networks around the world. This functionality is not supported in the United States. Here are some additional SMS-related terms to be familiar with.Īn Alpha ID or From Name allows your messages to display your company’s name on a customer’s mobile device (such as, a text from “Scott’s Restaurant” instead of “12345”). MobileConnect can manage multiple short and long codes in the same account. Restricted keywords based on availability.Two-way support (in specific markets): The marketer can send messages to a customer, and the customer can text information back.Ī code assigned to your company for a specific purpose.Ī code that is shared across multiple clients from different verticals.One-way support (in most markets): The marketer can send messages to a customer, but the customer can’t text information back.Two-way support: The marketer can send messages to a customer, and the customer can text information back.Ī long code (typically 11 to 13 digits long) is used in multiple countries and includes a country code prefix.Vanity or personalized codes are available in the US.(Keep in mind, certain codes may be restricted based on the countries you send to.) SMS Codes Code TypeĪ short code (typically 5 to 6 digits long) is used in one country or market. Let’s review the types of codes available. Be sure to let your account executive know if you are interested in MMS activation.īoth types of messages require a number or SMS code to send messages to a mobile subscriber. MMS is only available in the United States. Whereas, MMS (multimedia messaging service) messages include images, video, and text. SMS messages are text-only messages with a maximum character length of 160. ![]() Let’s change that and shine a light on what it takes to get up and running with SMS.□ ![]() However, many marketing teams aren’t using SMS and are SITD (still in the dark). As a marketer, adding SMS (short message service) to your digital marketing strategy should be a priority. Almost half of millennials prefer to receive texts from brands in real life. SMS MessagesĪccording to the State of Marketing report, 42% of millennials prefer SMS IRL. Professional services are required to obtain United States (US) and Canadian private short codes. Implementation and regulations vary by country, so be sure to consult your account executive to clarify all requirements and charges. After completing this unit, you’ll be able to:Įvery Corporate and Enterprise Marketing Cloud license includes one free SMS code that needs to be provisioned.
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